BRAND IDENTITY
AG1, 2025–Present

Ongoing creative for product extensions, retail expansion, integrated campaigns, and community events.

Flavors Campaign. 3D Visuals by Proper

Next Gen Launch Campaign. Product photography by Swanson.

AG1 Racing Division and Body Shop at Bandit Grand Prix, 2025

The Riser Cup at INNESS

AG1 Tryathlon at IRONMAN Lake Placid, 2025

Retail packaging.
Now available at Costco, Target, and Ulta.

“What Are You Doing Up Right Now?” Social Series

WTF is NSF Campaign

BRAND IDENTITY
Codex, 2024

A wellness and chocolate snack brand, uniquely packed with gut health benefits and all-natural ingredients. 

PACKAGING
Day Out, 2023

An on-the-go snack brand embodying the founder’s playful personality and jam-packed day out.

BRAND IDENTITY & VISUAL SYSTEM
Kohler Health, 2024

A first-of-its-kind health and wellness experience in the bathroom from Kohler. Dekoda is a health tracking device that unlocks insights on gut health, hydration, and blood detection so you can build habits for living better and healthier.

BRAND IDENTITY
Avec, 2023

A new bedding brand dreaming up effortless, convenient morning routines through their Align System—a premium European-inspired duvet cover with attachable zippered top sheet.

BRAND REFRESH
Burger King, 2021

An immensely, unstoppably, impossibly craveable visual identity to reflect Burger King’s big leap towards better-tasting, higher quality food.

CASE STUDY

IDENTITY & SOCIAL CAMPAIGN
Motto by Hilton, 2021

A visual identity system and social launch campaign for Motto, a newly reimagined hotel experience from Hilton designed for younger travelers.

PRINT DESIGN
Well Rounded Sound, 2014

A dynamic brand identity and catalogue design that amplified the image of Well-Rounded Sound, a boutique company that designs and manufactures the finest audiophile equipment on the market.

CASE STUDY

CAMPAIGN
Everyone Wants To Get Away, 2018

360° marketing campaign for Away’s biggest month of the year, which presented (literally) the season’s easiest and most sought-after gift. Featured on the NYC Subway.

BRAND EXPERIENCE
Terminal A, 2018

An immersive, idealized pop-up experience to celebrate the arrival of Away’s new line of personal items, while bringing to life the brand’s philosophy of elevated, seamless travel.

The space was designed to mimic an airport terminal, and included a departures area, security section with baggage scanners showcasing the features of each product, a “Houston News” kiosk selling limited edition merch, and the Uniform Shop where customers could purchase and customize their Away luggage sets.

BRAND REFRESH
Planters, 2020-21

Refreshed visual identity for Planters, celebrating the brand’s straight-to-the-nut sensibility, debonair flare, and crave-worthy irresistibility.

Limited edition packaging designed simultaneously with the visual identity refresh, to honor Mr. Peanut’s legacy and highlight his most memorable moments as the world mourned his loss at the SuperBowl in 2020.

BRAND IDENTITY
Centurion NY, 2021

A luxurious visual identity system, spanning spatial and hospitality design, for Centurion New York, a members lounge, fine dining restaurant, and artist salon for American Express’ invitation-only Centurion membership.

CARD DESIGN
Platinum Artist Cards, 2021

BOOK DESIGN
SVA Senior Library, 2016

Book design to showcase work from SVA’s 2016 graduating class through an unconventional, non-linear experience, in reference to the Choose Your Own Adventure series.

CASE STUDY

BRAND REFRESH
Baked, 2017

A visual identity refresh to support Baked’s big expansion of its business and growing list of offerings—from their new ready-to-eat line to an online shop featuring their popular granola, baking mixes, and dessert spreads.

CASE STUDY