Design & Art Direction, NY

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‘14–‘21







Regina Puno


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︎ Well Rounded Sound
Identity, Art Direction, Illustration

Providing music aficionados with the highest fidelity sound achievable using eco-friendly materials. We created a dynamic brand identity that amplifies the image of Well-Rounded Sound, a boutique company that designs and manufactures the finest audiophile equipment on the market.
        Echoing the product’s high-fidelity performance and simple, streamlined design, we created a unique mark inspired by waves of sound and the shape of the speakers. The new identity was applied to product catalogues, packaging and stationery, using only recycled papers and materials to convey the sustainability and handcrafted quality of the product.


Studio: Hinterland
Year: 2014
Team: Scott Buschkuhl, Michael Mercer-Brown
Photography: Jason Wyche

© RP 2022
Last updated: 05 / 2022