Bringing to life Away’s brand philosophy of elevated, seamless travel. We introduced Away’s new product, the Travel Uniform, with an airport-themed pop-up experience. The pop-up was the largest of several brand activations developed for the launch.

Brand Identity / Signage / Packaging

The experience included a tongue-in-cheek departures board ︎︎︎, a check-in desk, security area, and a Houston News ︎︎︎, a riff on the traditional airport kiosk with specially made items for the pop-up.

At the center was The Uniform Shop ︎︎︎, a limited-time retail experience offering complimentary personalization by well-known illustrators, calligraphers and embroiderers.

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Adweek^︎︎︎
Forbes^︎︎︎
Conde Nast Traveler^︎︎︎

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Agency: Away
Role: Senior Designer
In collaboration with Vanessa Lam, Ryan Dutch, Bella DiMarzio, Trace Barnhill & Kaela Myers. Production by Invisible North. Photos by Timothy Shivers & Stephanie Noritz.