Codex, 2024
A wellness and chocolate snack brand, uniquely packed with gut health benefits and all-natural ingredients.
PACKAGING (NEW!)
Day Out, 2023
An on-the-go snack brand embodying the founder’s playful personality and jam-packed day out.
BRAND IDENTITY (NEW!)
Avec, 2023
A new bedding brand dreaming up effortless, convenient morning routines through their Align System—a premium European-inspired duvet cover with attachable zippered top sheet.
Burger King, 2021
An immensely, unstoppably, impossibly craveable visual identity to reflect Burger King’s big leap towards better-tasting, higher quality food.
CASE STUDY
CONFIDENTIAL
Kohler, 2024
Terminal A, 2018
An immersive, idealized pop-up experience to celebrate the arrival of Away’s new line of personal items, while bringing to life the brand’s philosophy of elevated, seamless travel.
IDENTITY & SOCIAL CAMPAIGN
Motto by Hilton, 2021
A visual identity system and social launch campaign for Motto, a newly reimagined hotel experience from Hilton designed for younger travelers.
Well Rounded Sound, 2014
A dynamic brand identity and catalogue design that amplified the image of Well-Rounded Sound, a boutique company that designs and manufactures the finest audiophile equipment on the market.
CAMPAIGN
Everyone Wants To Get Away, 2018
360° marketing campaign for Away’s biggest month of the year, which presented (literally) the season’s easiest and most sought-after gift. Featured on the NYC Subway.
BRAND REFRESH
Planters, 2020-21
Refreshed visual identity for Planters, celebrating the brand’s straight-to-the-nut sensibility, debonair flare, and crave-worthy irresistibility.
Centurion NY, 2021
A luxurious visual identity system, spanning spatial and hospitality design, for Centurion New York, a members lounge, fine dining restaurant, and artist salon for American Express’ invitation-only Centurion membership.
CARD DESIGN
Platinum Artist Cards, 2021
BOOK DESIGN
SVA Senior Library, 2016
Book design to showcase work from SVA’s 2016 graduating class through an unconventional, non-linear experience, in reference to the Choose Your Own Adventure series.
CASE STUDY
BRAND REFRESH
Baked, 2017
A visual identity refresh to support Baked’s big expansion of its business and growing list of offerings—from their new ready-to-eat line to an online shop featuring their popular granola, baking mixes, and dessert spreads.
CASE STUDY
Hi, I’m Regina. I’m a Filipino New York-based Designer and Director who values collaboration, simplicity, and curiosity.
I have over a decade of experience transforming business objectives into bold, defiant designs that push the potential, drive impact, and create meaningful change. Most recently, I was a Design Director at The Working Assembly, where I led a team of passionate collaborators and experts, focused on end-to-end brand building for clients ranging from evolving Fortune 100 companies to trending and emerging brands.
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💻 Freelancing
For project inquiries, availability, or to see more work, please get in touch at punoregina@gmail.com.
🎨 Off-Hours
Knitting my first sweater
📍 Location
Kingston, NY
The Working Assembly
Siegel+Gale
Jones Knowles Ritchie
AWAY
Hinterland
SERVICES
Brand Identity
Packaging Design
Print Design & Production
Editorial Design
Store/Space Design
Art Direction
Creative Consulting