Codex, 2024
A wellness and chocolate snack brand, uniquely packed with gut health benefits and all-natural ingredients.
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PACKAGING (NEW!)
Day Out, 2023
An on-the-go snack brand embodying the founder’s playful personality and jam-packed day out.
BRAND IDENTITY (NEW!)
Avec, 2023
A new bedding brand dreaming up effortless, convenient morning routines through their Align System—a premium European-inspired duvet cover with attachable zippered top sheet.
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Burger King, 2021
An immensely, unstoppably, impossibly craveable visual identity to reflect Burger King’s big leap towards better-tasting, higher quality food.
CASE STUDY
CONFIDENTIAL
Kohler, 2024
Terminal A, 2018
An immersive, idealized pop-up experience to celebrate the arrival of Away’s new line of personal items, while bringing to life the brand’s philosophy of elevated, seamless travel.
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The space was designed to mimic an airport terminal, and included a departures area, security section with baggage scanners showcasing the features of each product, a “Houston News” kiosk selling limited edition merch, and the Uniform Shop where customers could purchase and customize their Away luggage sets.
IDENTITY & SOCIAL CAMPAIGN
Motto by Hilton, 2021
A visual identity system and social launch campaign for Motto, a newly reimagined hotel experience from Hilton designed for younger travelers.
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Well Rounded Sound, 2014
A dynamic brand identity and catalogue design that amplified the image of Well-Rounded Sound, a boutique company that designs and manufactures the finest audiophile equipment on the market.
CASE STUDY
CAMPAIGN
Everyone Wants To Get Away, 2018
360° marketing campaign for Away’s biggest month of the year, which presented (literally) the season’s easiest and most sought-after gift. Featured on the NYC Subway.
BRAND REFRESH
Planters, 2020-21
Refreshed visual identity for Planters, celebrating the brand’s straight-to-the-nut sensibility, debonair flare, and crave-worthy irresistibility.
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Limited edition packaging designed simultaneously with the visual identity refresh, to honor Mr. Peanut’s legacy and highlight his most memorable moments as the world mourned his loss at the SuperBowl in 2020.
Centurion NY, 2021
A luxurious visual identity system, spanning spatial and hospitality design, for Centurion New York, a members lounge, fine dining restaurant, and artist salon for American Express’ invitation-only Centurion membership.
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CARD DESIGN
Platinum Artist Cards, 2021
BOOK DESIGN
SVA Senior Library, 2016
Book design to showcase work from SVA’s 2016 graduating class through an unconventional, non-linear experience, in reference to the Choose Your Own Adventure series.
CASE STUDY
BRAND REFRESH
Baked, 2017
A visual identity refresh to support Baked’s big expansion of its business and growing list of offerings—from their new ready-to-eat line to an online shop featuring their popular granola, baking mixes, and dessert spreads.
CASE STUDY
Hi, I’m Regina. I’m an independent Designer and Creative Director who values collaboration, simplicity, and curiosity.
I have over a decade of experience transforming business objectives into bold, defiant designs that push the potential, drive impact, and create meaningful change. Most recently, I was a Design Director at The Working Assembly, where I led a team of passionate collaborators and experts, focused on end-to-end brand building for clients ranging from evolving Fortune 100 companies to trending and emerging brands.
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💻 Freelancing
For project inquiries, availability, or to see more work, please get in touch at punoregina@gmail.com.
🎨 Off-Hours
Knitting a Babaa-inspired sweater
📍 Location
Kingston, NY
The Working Assembly
Siegel+Gale
Jones Knowles Ritchie
AWAY
Hinterland
SERVICES
Brand Identity
Creative Consulting
Editorial Design
Packaging Design
Photo Art Direction
Print Design & Production
Store/Space Design
Web Design & Ecommerce
UI Design